You can put your rss feed on your profile and each link will take viewers to your website for the content.
From your profile page "my.MBN".
"add applications" from the left column.
"news" from the categories in left column.
"RSS" (last one in the middle)
"settings"
paste the URL of your RSS feed or feeds into the spaces (you can use up to 5)
This will update your profile automatically when you publish on your website.